🚨 No Bullshit by RZLT #5

August 8, 2025

This Week:

• AEO: Why your SEO game is dead without it

• AI-powered agencies slashing CAC for DTC brands

• Hyperliquid’s $2M reimbursement wins back community trust

AEO: Your Ticket to AI-Driven Visibility

SEO is obsolete. AI tools like ChatGPT and Perplexity ignore keyword-stuffed blogs; they crave clear, contextual answers. Our latest post, What is AEO?, breaks it down:

• Named entities: Be explicit about your project, chain, or ticker. LLMs prioritize specific names, like “Uniswap,” “ETH,” or “Bittensor (TAO)” over vague buzzwords like “blockchain solution.” If your DeFi protocol isn’t clearly named in your content, you’re invisible. Example: Instead of “our platform,” say “Aave V3 on Arbitrum.” Pinpoint your identity to get noticed.

• Conversational tone: Ditch the corporate jargon. Write like you’re dropping knowledge in a Discord channel or X thread, not a whitepaper. Short sentences, real talk, maybe a meme or two. Think: “Here’s why our L2 smokes others” vs. “Our layer-2 solution optimizes scalability.” LLMs reward content that feels human and relatable, like a community member hyping your project.

• Authority: Back your claims with proof: on-chain data, community traction, or real metrics. LLMs favor content that screams credibility. Got a DeFi protocol? Show TVL from DeFiLlama. Launching an NFT? Highlight your Discord’s 50K members or X engagement spikes. Example: “Our protocol processed $10M in volume last week, per Etherscan” beats “We’re a leading platform.” Prove you’re legit, and AI will amplify you.

TL;DR: If your content doesn’t name names, sound like a Discord mod, and flex verifiable proof, it’s background noise. Get ready for the answer engine era.

📚 Read the AEO Guide →

AI-Powered Agencies: Slicing CAC for DTC Brands

Our latest blog, How AI-Powered Agencies Improve CAC and ROAS for DTC Brands, reveals how Web3 projects can cut costs and boost returns. Using AI-driven analytics, we’ve helped DTC brands like DeFi protocols reduce CAC by 4x and lift ROAS with hyper-targeted campaigns.

From Twitter Spaces to on-chain user tracking, AI is your growth engine. Want to scale smarter?

📚 Discover AI Growth Strategies →

InfoFi is Quiet… Then Loud Again

Hyperliquid’s $2M Reimbursement: Trust Done Right

On July 29, Hyperliquid’s API crashed for 37 minutes, freezing traders out of order execution and sparking panic across X and Discord. Fun fact: RZLT employees were among the first to spot the blackout, buzzing about it on X as users reported locked positions and feared liquidations. Hyperliquid didn’t just tweet an apology; they reimbursed $1.99M in USDC to affected traders, with $1.5M sent automatically and $530K for larger claims (over $10K) pending KYC by August 18. On-chain data from Hypurrscan confirms the payouts. Here’s why it worked:

🗣️ Fun Fact: RZLT’s team was all over X, live-tweeting the Hyperliquid outage as it unfolded, capturing the chaos in real time.

💸 Real Action: $1.99M in USDC payouts showed traders they weren’t just getting lip service.

📊 Transparency: On-chain proof via Hypurrscan and open X/Discord updates built trust.

🫂 Community Win: X buzz from users proves loyalty grows when you own your mistakes.

Lesson for Web3 marketers: Transparency and swift action turn disasters into loyalty wins. Study Hyperliquid’s X thread for a crisis management playbook done right.

📚 See the Details →

First, it was hype. Then it vanished. Now it’s back stronger than ever.

Notable Projects of the Week

▶️ Morpheus (MOR): Decentralized AI network rewarding compute contributions to LLM training.
▶️ Helika: Web3 gaming analytics platform used by major publishers to optimize user acquisition

▶️ Kaito: InfoFi tool measuring authentic community engagement for marketing ROI.

Link Pack (No Clickbait)

• Web3 Advertising Trends 2025 – Forbes breakdown of on-chain ads, token-curated campaigns and gamified formats shaping crypto marketing

• Crypto Marketing Trends Every Project Must Know in 2025 – Wallet-aware ads, dynamic NFTs and AI-fueled strategies from CoinMonks

• DeFi Marketing Costs in 2025 – Complete pricing guide and budget benchmarks for DeFi projects from CoinMonks

• DeFi & DAO Marketing in 2025 – How protocols build community and governance-driven engagement

• User Acquisition Trends – 2025 Report – Performance metrics across DeFi, crypto casinos and gaming sectors
  
  

👋 That’s It. No Fluff. No Bullshit.

See you next week. We're gonna go touch some grass.

— The RZLT Team