This Week:
Ethereum Turns 10: From Whitepaper to $4T Ecosystem
Web3 Advertising Revolution: OmniLens Sells 9M Tokens in 9 Days
Data-Driven PR Kills Hype: Web3 Agencies Finally Grow Up
Ethereum Turns 10: From Whitepaper to $4T Ecosystem
Ethereum turned 10 years old.
On July 30, 2025, the Ethereum community marked a major milestone: ten years since Ethereum's genesis block and mainnet launch. What began as a whitepaper has evolved into a decentralized platform now powering thousands of applications, tools, and communities around the world.
The numbers tell the story:
54.83% monthly gain in July - Ethereum's best July performance since inception
680,670 daily active addresses on July 27 (second-highest of 2025)
14,628 whale transactions over $100K - fourth-highest spike this year
1.55 million ETH accumulated by large wallets in just 3 weeks
The celebration was global: Over 100 ecosystem-led events took place across 6 continents. Meetups, workshops, art shows, and hackathons - all organized by the Ethereum community. The Ethereum Foundation hosted a livestream featuring co-founders Vitalik Buterin and Joseph Lubin.
What this means for Web3 marketers: Ethereum's 10th anniversary isn't just a milestone. It's proof that decentralized infrastructure can scale, evolve, and thrive. The platform that started as an experiment is now the foundation for a $4 trillion crypto ecosystem.
The opportunity ahead:
Institutional momentum: 19 consecutive days of ETF inflows signal growing institutional conviction
Development activity: 157 major updates in the past month show continued innovation
Price targets: Traders eyeing $4,000 as cycle top, with potential for $4,900 based on historical patterns
For Web3 founders: If your project isn't building on Ethereum's proven infrastructure, you're starting from scratch while competitors leverage 10 years of battle-tested development.
For marketers: Ethereum's anniversary validates the entire Web3 space. Use this credibility to educate traditional businesses about blockchain's real-world applications.
🎂 Read the Official Ethereum Foundation Anniversary Post →
Web3 Advertising Revolution: OmniLens Sells 9M Tokens in 9 Days
Web3 advertising just had its iPhone moment.
OmniLens completed its IDO on July 27, selling out 9 million tokens in 9 days. That's not just another token launch. That's proof the market is hungry for real Web3 advertising infrastructure.
Why this matters: Traditional digital advertising is broken. Ad blockers, privacy regulations, and platform monopolies have created a system where advertisers pay more for less reach, and users get bombarded with irrelevant ads while their data gets harvested.
OmniLens represents the alternative: decentralized advertising where users control their data, get rewarded for attention, and advertisers get better targeting without privacy violations.
The numbers don't lie:
1 million tokens sold daily during the 9-day IDO
Industry buzz around Web3 advertising ecosystem
Ecosystem approach vs single-platform solutions
What this means for Web3 marketers: The infrastructure is finally here. Web3 advertising isn't a future concept anymore. It's a present reality with working products, real users, and proven demand.
The opportunity: Early adopters who build Web3 advertising strategies now will have first-mover advantage when mainstream brands inevitably follow. The question isn't if Web3 advertising will replace traditional digital ads. It's when.
🚀 Explore the Web3 Advertising Ecosystem →
Data-Driven PR Kills Hype: Web3 Agencies Finally Grow Up
The hype era is over. Web3 PR just grew up.
Web3 PR firms are shifting to data-driven strategies to fuel 2025 growth, abandoning the "moon and lambos" playbook for actual business metrics. About time.
The old playbook:
Hype-driven tactics
Influencer spam
"Revolutionary" everything
Zero measurable outcomes
The new reality:
Data-centric strategies
Audience-focused campaigns
Trust-building over hype
Measurable business impact
Why the shift happened: The market matured. Investors got smarter. Users got skeptical. The projects that survived 2022-2024 learned that sustainable growth beats viral moments every time.
What's working now:
✅ Community education over price speculation
✅ Product demonstrations over roadmap promises
✅ User testimonials over celebrity endorsements
✅ Technical content over marketing fluff
The agencies leading this shift:
Outset PR - Data-driven Web3 communications
Coinbound - Performance-focused crypto marketing
Audience-first strategies replacing spray-and-pray approaches
For Web3 founders: If your PR agency is still talking about "going viral" instead of "building trust," find a new agency. The market rewards substance now, not noise.
For marketers: This is your chance to differentiate. While competitors chase the next hype cycle, you can build real relationships with real users who actually use your product.
📈 See How Web3 Startups Are Building Trust in 2025 →
Notable Projects of the Week
▶ HELLO Labs – Evolved into Web3 growth engine with unified vision across growth, media, and protocol. Strategic pivot from entertainment to infrastructure.
▶ PolyU x Ant Digital – Established AI and Web3 Joint Lab for breakthrough innovation. Academic-industry partnership driving real-world applications.
▶ Bitget GAIA Launchpool – 4.7M tokens in rewards, trading starts July 30. Community campaign offering 125K GAIA to 750 qualified participants.
▶ Bybit x Careem MENA – Web3 crypto lifestyle integration across entertainment, music, culture, sports, dining, and transportation.
Link Pack (No Clickbait)
● Ethereum at 10: Major Milestones 2015-2025 – Complete timeline of events that shaped the second largest blockchain
● July 2025 SEO News Roundup – Google core update, AI summaries in Google Discover, latest algorithm changes
● AI Marketing Tools That Actually Work – Keywordly AI for automated content creation and keyword research
● DeFi & DAO Marketing Evolution – Multi-pronged approach combining brand storytelling and community education
● Why 2025 Could Be Web3's Breakout Year – Modular chains scaling throughput without compromising decentralization
👋 That's It. No Fluff. No Bullshit.
See you next week. We're gonna go now touch some grass.
— The RZLT Team
