🚨 No Bullshit by RZLT #1
Growth Intel You Actually Want
This Week:
WTF is AISEO & how do you rank on LLMs?
Own the Distribution – Cluely’s 10K TikTok play is pure madness
InfoFi’s Quiet-Loud Comeback – and how to ride it
AISEO is Not SEO (and Your Blog is Trash)
LLMs don’t search, they complete.
That SEO blog you wrote with 47 keywords and 2,000 words of fluffy nothing?
LLMs don’t care. They’re not browsing Google, they're predicting what sounds like the best possible answer.
If you’re not part of the training data or you don’t sound like the answer,
you’re not showing up. You’re background noise.
What matters now
✅ Named entities (projects, chains, tickers, humans)
✅ Short, sharp answers
✅ Conversational tone (Reddit + Discord-style)
✅ Actual authority, not just word count
TL;DR: If your content couldn’t be copy-pasted into a ChatGPT response and still sound good, you’ve already lost.
Own the Distribution: Cluely’s 10K Account Takeover
While others are chasing “organic reach,” Cluely went beast mode.
They bought 10,000 TikTok accounts.
Why?
To own distribution instead of renting it.
Here’s the math:
– 10K accounts
– 5 videos/day
– 50K daily videos → 350K/week
– Even if every video flops with 100 views = 35M weekly impressions
Only 1% need to hit. The rest is noise that fuels the signal.
Bold. Brutal. Brilliant.
And they raised $15M from a16z to do it.
Lesson? Stop begging for reach. Build your own megaphone.
InfoFi is Quiet… Then Loud Again
First it was hype. Then it vanished. Now it’s back with blood in its teeth.
InfoFi = attention accountability.
It rewards people not just for posting, but for being validated by others who matter.
We mapped the entire InfoFi landscape:
– Platforms: Kaito, Cookie3, Wallchain
– Use cases: Influencer scoring, community weighting, engagement ROI
– Tools: API-based triggers, SnapScore integrations, real user flows
📊 Teams using InfoFi are already seeing 4x CAC improvements.
And we built the definitive ecosystem map for it.
Notable Projects of the Week
▶️ Bittensor (TAO) – "Bitcoin for AI" where GPUs earn tokens for ML training. Protocol level coordination for decentralized intelligence.
▶️ Gensyn – Layer 1 blockchain for decentralized ML compute. Verifiable training with global distributed network.
▶️ Inco Network – Confidentiality layer for Web3. Smart contracts with homomorphic encryption, no trusted setups.
▶️ Render Network – P2P GPU marketplace for 3D rendering and ML inference. Democratizing compute power.
Link Pack (No Clickbait)
🎯 DeFi Marketing Strategies That Work – 6 proven tactics for project visibility
📊 Web3 Advertising Trends 2025 by Forbes – Advanced ad formats, user analytics, and placement strategies shaping the market
🛠️ Helika's Web3 Gaming Analytics Platform – Industry-leading analytics trusted by Ubisoft, Nexon & DeFi protocols
📈 Formo: Data Platform for Onchain Apps – Unified web, product, and onchain analytics to understand your Web3 users
💰 DeFi Marketing Cost Breakdown 2025 – Complete pricing guide with smart strategies and budget planning tips
👋 That’s It. No Fluff. No Bullshit.
See you next week. We're gonna go now touch some grass.
— The RZLT Team