Know Your Audience Before It’s Too Late
92% of Web3 Projects Fail. Don’t Be One of Them
“We wish we’d figured out our audience sooner.”
The teams that come to us after stalling for too long all say the same thing. By then, it’s often game over. In Web3, 92% of projects don’t survive their first year.
Mostly because they never know who they’re building for.
Don’t let that be you.
That’s why we built the Web3 Product Audience Worksheet - not some generic breakdown of wallet stats or broad demographics, but a tool to cut through the noise and identify the people who actually matter to your project.
What you’ll find inside:
How to find your core users. Who’s using, holding, or staking? Who’s building hype and making connections? Who’s pushing back? Knowing this keeps you ahead.
Understand what drives them. Is it profit, influence, decentralization? Where does your project fit or clash?
Know where they gather. Whether it’s Discord, X, niche forums, or real-world events, you need to meet them where they already are.
How to predict their reactions. Figure out what will resonate, what won’t, and what might cause friction.
Balancing all of this is tricky but not impossible with the right focus.
We’ve seen projects shift from being stuck in their own bubble to gaining real traction using this approach. The worksheet forces you to ask the right questions and then test your answers.
Stop shouting into the void. Find the people who will actually move your project forward.
If you need help turning insights into action, let’s talk. We’ll help you turn those insights into a strategy that sticks.